Wednesday, November 26, 2014

Twitter analytics: see how many views and engagements your Tweets are driving

Track the success of your holiday promotions with Twitter analytics
Business

#SmallGoesBig

Access dashboard



HI @ISFAC,
    Stay on track during the holiday rush by measuring the impact of your Tweets on website traffic and interactions with followers. Get started by using the free Tweet Activity Dashboard.

    Once you sign in to the dashboard, you'll see Tweet performance analytics from that point forward. You'll be able to:


    Track results in real time
    · Select the date range for the data you want and align it with when your holiday promotions are running on Twitter.
    · Pinpoint which Tweets are driving the most views and engagements by clicking on any Tweet in the dashboard to see detailed analytics.


    Use the analytics to inform your Twitter strategy
    If you're running a promotion, see whether Tweets featuring certain products or services are driving more engagement than others; then replicate these combinations in future Tweets.


    Start uncovering insights from your Tweets to attract more customers for the holidays.
Twitter, Inc. |  business.twitter.com  |   @TwitterSmallBiz  |   Support
1355 Market St., Suite 900, San Francisco, CA 94103
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#NFL + Twitter + Turkey = #Thanksgiving

 


Thanksgiving — the day we express gratitude for family, food and football. (But mostly football.) Thankfully, new #NFL features on Twitter will keep you in the center of the action, no matter where you celebrate.
Explore #NFL
Get in the game.
Search #NFL to discover all the action — including game scores, photos, videos and commentary — all in one place.
View the #NFL timeline
Make the team.
Follow your favorite teams, players and personalities to get information from inside the huddle.
See who to follow

Wednesday, November 19, 2014

Make your holiday offerings more discoverable

Connect with more potential customers this season
Business

#SmallGoesBig

Sign into Twitter



HI @ISFAC,
    The holidays are the ideal time to grow your community of followers and connect with new customers who are researching gift ideas. Get started with these tips:

  1. Promote your Twitter presence
    Add your @username to holiday themed ads, store signage, etc. In addition, add the Follow button to your website's homepage.

  2. Tap into holiday conversations
    Use search.twitter.com to find which shopping trends are top of mind with customers then try to use these insights to craft your Tweet copy.

  3. Use popular hashtags to highlight your offerings
    Try adding relevant hashtags to your Tweets if you're planning big promotions around shopping events.

  4. Work with partners to drive exposure
    Plan joint promotions and events to increase the number of marketing channels and Tweets your business is featured within this season.

  5. These simple tips can lead to BIG results so log into Twitter today and start connecting with customers.
Twitter, Inc. |  business.twitter.com  |   @TwitterSmallBiz  |   Support  |  
1355 Market St., Suite 900, San Francisco, CA 94103
Unsubscribe

Thursday, November 13, 2014

Generate more leads for your business this season

Grow your list of potential customers in time for the holidays
Twitter for Business

#SmallGoesBig

Create a Lead Generation Card

HI @ISFAC,


Whether your business is planning special offers, events or new product promotions for the holidays, it's likely that growing your email list of potential customers is an important goal for your business.

Twitter's Lead Generation Card can you help you do just that. This is a free product within Twitter Ads that makes it easy for people to express interest in your products, services or offers without having to fill out a form. People just need to click on your Tweet to pass along their email address for you to contact them in the future.


How do I get started?
Try Lead Generation Cards for free. Simply set up your Twitter Ads account, select CREATIVES, choose CARDS and then click on CREATE LEAD GENERATION CARD.

Create a Lead Generation Card


Thursday, November 6, 2014

Want to drive more traffic to your website this season?

Try setting up a Website Card
Twitter for Business

#SmallGoesBig

Set up a Website Card
Hi @ISFAC,


Getting more visitors to your website has never been easier with Twitter. By creating a Website Card, you can feature your website content directly within a Tweet. This drives clicks to your website—just in time for the holiday season.

SOUND GOOD? FOLLOW THESE SIMPLE STEPS TO GET STARTED



Set up a Twitter Ads account
and in the top toolbar, select
Creatives, Cards and Website.


Here you can customise
the image, text, and website URL
based off the content you want to
display, e.g. a Christmas promotion.

Each element of a Website Card links to your website, which means more website visits for you this season and better campaign performance.

EXAMPLE WEBSITE CARD DASHBOARD:




Set up a Website Card