Understanding Twitter Ads

Find more customers today. Ads Meet Twitter Ads Sign in to Twitter Ads Hi @ISFAC Introduce your business to a new audience and drive the results that matter to your bottom line with Twitter Ads. OBJECTIVE Start by selecting a campaign based on your objective: website clicks or conversions, app installs or engagements, new followers, Tweet engagements, or leads. TARGETING Use the robust targeting options to reach your ideal customers based on their interests, demographics, device types, behaviors and more. BUDGET Select or create a few Tweets to promote and set a budget. There's no minimum spend level and you'll only pay for the results that align to the campaign objective you've established. For example, in a Website clicks or conversions campaign, you'll only pay for clicks to visit your site from the Tweets in your campaign.   Invest in the growth of your business today with Twitter Ads. Sign in to Twitter Ads   Twitter, Inc.   |   business.twitter.com  |   @TwitterSmallBiz   |   Support 1355 Market St., Suite 900, San Francisco, CA 94103 Unsubscribe

There’s no formula between you and your followers

Gain more followers who take actions that benefit your business. Ads Gain more followers Access Twitter Ads Hi @ISFAC Research shows that your Twitter followers are a valuable and engaged audience. 70% of them amplify your content for free by Retweeting it, and 43% plan to make multiple purchases from the small and medium sized-businesses they follow.* As your follower base grows you gain more opportunities to drive these actions with every Tweet. Accelerate this effect with a Followers campaign. This type of Twitter Ads campaign shares your business with a targeted audience in search results, their home timelines and the who to follow section on Twitter. You'll only pay when someone follows you from your campaign, and once they follow you there's no formula that keeps them from seeing your Tweets—you'll be able to engage with them time and time again.   Set up your Twitter Ads account today and select a followers campaign to get started. Access Twitter Ads *Twitter + DB5 "Small Business Customer Insights Study" U.S. 2014   Twitter, Inc.   |   business.twitter.com  |   @TwitterSmallBiz   |   Support 1355 Market St., Suite 900, San Francisco, CA 94103 Unsubscribe

The value of a Twitter follower

Gain more followers who take actions that benefit your business. Ads Gain more followers Access Twitter Ads Hi @ISFAC Research shows that your Twitter followers are a valuable and engaged audience. 70% of them amplify your content for free by Retweeting it, and 43% plan to make multiple purchases from the small and medium sized-businesses they follow.* As your follower base grows you gain more opportunities to drive these actions with every Tweet. Accelerate this effect with a Followers campaign. This type of Twitter Ads campaign shares your business with a targeted audience in search results, their home timelines and the who to follow section on Twitter. You'll only pay when someone follows you from your campaign, and once they follow you there's no formula that keeps them from seeing your Tweets—you'll be able to engage with them time and time again.   Set up your Twitter Ads account today and select a followers campaign to get started. Access Twitter Ads *Twitter + DB5 "Small Business Customer Insights Study" U.S. 2014   Twitter, Inc.   |   business.twitter.com  |   @TwitterSmallBiz   |   Support 1355 Market St., Suite 900, San Francisco, CA 94103 Unsubscribe

Who follows you? Explore the data

Use the free Followers dashboard. Ads Learn more about your followers Try Twitter Ads Hi @ISFAC When someone follows you on Twitter, they are choosing to stay connected to your business. Learning more about your followers such as their demographics and their unique interests can help you turn followers into paying customers. You can access this data, and more, with the free Followers dashboard. FOLLOWER GROWTH Measure how your Twitter community is growing over time. TOP LOCATIONS See which cities and countries your followers are in to help plan future events and promotions. TOP INTERESTS Learn what resonates with your followers to drive better engagements. WHO THEY FOLLOW Explore which accounts your followers follow to further understand their interests.   To build your community of followers even faster, launch a Followers campaign with Twitter Ads. Try Twitter Ads   Twitter, Inc.   |   business.twitter.com  |   @TwitterSmallBiz   |   Support 1355 Market St., Suite 900, San Francisco, CA 94103 Unsubscribe